Imaaad

Tourism For All

Campaign

— PROJECT NAME

Tourism For All in Lebanon


— ROLE

Illustration

Graphic Design


— DATE

2018

This project aims at promoting the role of the tourism sector as a central socio-economic development asset towards the systematic adoption of the practice of disability inclusion in Lebanon. The project is implemented by the Lebanese Union of People with Physical Disabilities (LUPD) and supported by the European Network for Accessible Tourism (ENAT), in the framework of “AFKAR 3” program funded by the EU and managed by OMSAR, to promote inclusiveness in the tourism sector in Lebanon.

Character Design

My role involved creating a series of hand-drawn illustrations representing diverse individuals—men, women, children, elderly, athletes, and persons with disabilities—to visually embody the campaign’s message of inclusion.

Layout Design

These illustrations were used across multiple outputs, including a banner, city-specific visuals for Tyre, Baalbek, and Chouf, a print publication, and an event poster.

INFO

This project blends artistry with advocacy to foster positive change in Lebanon’s tourism sector. The publication we produced serves as a comprehensive guide to inclusive tourism, highlighting accessibility efforts and providing actionable insights. The vibrant, relatable character designs and thoughtful layouts visually communicate the project’s mission: to raise awareness and inspire action toward creating accessible, inclusive spaces for all.